THE WEST
WAS NEVER
EASY.
Neither are we. The ROO Backyard Ultra returns to Clancy, Montana, on June 25–26, 2027. Every hour, the whole field comes back to the same start line — and your brand is there for every yard.
- Dates
- June 25–26, 2027
- Location
- Clancy, Montana
- Format
- Backyard Ultra
BUILT FOR
THE LONG HAUL.
Buckaroo Run Club and the ROO Race Series exist to build something bigger than a finish line. We create experiences that test limits, strengthen community, and celebrate the spirit of the West.
A COMMUNITY.
A LEGACY.
ONE WEEKEND.
A STORY PEOPLE
REMEMBERED.
WITH SOMETHING TO PROVE.
CHANGED THE FIELD.
BETWEEN THEM.
ONE WINNER.
IT'S MORE THAN
BRAND EXPOSURE.
A backyard ultra has no set finish. Runners start a new yard every hour, on the hour, until one remains — and the race can continue beyond 24 hours. Runners, crews, and spectators return to the same start corral again and again, so partners on site get repeated, face-to-face engagement for as long as the race lasts.
ON-COURSE PRESENCE
Put your brand inside the race experience — from the start corral to the final yard.
COMMUNITY + ACTIVATION
Create real-world touchpoints with runners, crews, families, and spectators.
PRODUCT INTEGRATION
Put your product directly into the hands of the people who will actually use it.
CONTENT + STORYTELLING
Become part of the photography, athlete stories, and social content created around the race.
FIND YOUR PLACE.
Five packages for the 2027 ROO Backyard Ultra — June 25–26, 2027, in Clancy, Montana. Packages apply to the Backyard Ultra only, not the full ROO Race Series. Title, Premier, and Presenting positions are limited. Contributing product, gear, or services instead? See Product & Gear Partnerships.
EVERY CASH PACKAGE INCLUDES
- Space to operate your own booth or tent
- Full-weekend activation access
- Product sampling and direct engagement with runners and crews
- Your logo on the official race bibs
- Sponsor recognition on the ROO website
ON SITE
- Premium activation location
- Largest sponsor logo on race bibs
- Primary event signage
- Premium logo placement on race shirts
- Selective “Presented by” recognition
MEDIA
- 3 dedicated Instagram posts or Reels
- 6 Instagram Story frames
- Featured integration in the official race recap video
- Relevant sponsor tagging
- Access to curated event photography
RECOGNITION TERMS
- ROO Backyard Ultra remains the primary event brand. “Presented by” recognition appears on selected event signage, banners, and media, not on every mention of the event.
- Category exclusivity is negotiable, not guaranteed, and must account for existing sponsor commitments.
- Buckaroo Endurance retains its own branding, product, sampling, sales, and promotional rights.
Plus everything included at every level.
Inquire: Title PartnerON SITE
- Priority activation location
- Large race bib logo
- Prominent event signage
- Secondary logo placement on race shirts
MEDIA
- 2 dedicated Instagram posts or Reels
- 4 Instagram Story frames
- Logo recognition in the official race recap
- Relevant sponsor tagging
- Access to curated event photography
Plus everything included at every level.
Inquire: Premier PartnerON SITE
- Standard activation location
- Medium race bib logo
- Standard event signage
- Grouped logo placement on race shirts
MEDIA
- 1 dedicated Instagram post or Reel
- 2 Instagram Story frames
- Grouped logo recognition in the official race recap
- Relevant sponsor tagging
- Access to curated event photography
Plus everything included at every level.
Inquire: Presenting PartnerON SITE
- Standard activation space
- Smaller race bib logo
- Standard website recognition
MEDIA
- Inclusion in a grouped sponsor thank-you post or Story
Not included: Race shirt logo · Guaranteed dedicated social content
Plus everything included at every level.
Inquire: Supporting PartnerON SITE
- Standard activation space
- Small race bib logo
- Website recognition
MEDIA
- Inclusion in a grouped sponsor thank-you post or Story
Not included: Race shirt logo · Guaranteed dedicated social content
Plus everything included at every level.
Inquire: Friend of the Roo- Booths, tents, and promotional materials are sponsor-provided unless otherwise negotiated.
- Activation access and spaces are subject to venue layout, availability, and event coordination.
- Race shirt and bib placements are subject to artwork and production deadlines.
- Media deliverables cover the full event campaign, not each race day. No impressions, views, or photo quantities are guaranteed, and ROO retains editorial and creative control.
Product & Gear
Partnerships
Support ROO Ultra with the products, equipment, or services that make race weekend possible.
We're actively seeking partners to provide athlete nutrition, hydration, outdoor gear, aid station supplies, event equipment, staff apparel, lighting, camping equipment, and other race essentials. In return, partners can receive tailored brand exposure through on-site product placement, athlete engagement, event signage, digital recognition, and race media coverage.
WHAT WE’RE SEEKING
- Athlete nutrition and hydration
- Footwear and outdoor gear
- Aid station supplies
- Lighting and event equipment
- Staff and volunteer apparel
- Camping equipment
- Event infrastructure and services
A PARTNERSHIP CAN INCLUDE
- On-site gear demonstrations and product experiences
- Athlete and crew product sampling
- Aid station and race operations equipment
- Staff and volunteer equipment or apparel
- On-site brand presence
- Event photography and social media opportunities
- Customized recognition appropriate to the contribution
Partnership benefits are customized based on contribution and event needs. Race bib or shirt placement, category exclusivity, official partner status, and cash-package benefits are not included automatically and are negotiated individually.
Inquire: Product & GearHave an idea that doesn't fit a package — a specific activation, a combination of cash and product, or a different level of support for the 2027 ROO Backyard Ultra? Tell us what you have in mind and we'll talk it through.
BUILD
SOMETHING
THAT LASTS.
The best partnerships aren't logos on a banner. They're built into experiences people remember.
Tell us which package you're considering, what product or gear you'd like to contribute, or what your brand is trying to accomplish — and we'll follow up on availability for the 2027 ROO Backyard Ultra.